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“Bookstores are the meeting place of the 21st Century,” says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings:
1. BOOK SALES (first and foremost);
2. gains local exposure for author;
3. meet prospective book buyers;
4. involves […]

Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily […]

In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and “author tours.”
So, in today’s world, does the “author tour” still make sense? We believe the answer is, yes!
A publicity campaign should be viewed as a two-part […]

You know how hard it is to write a book.
It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s totally fine. Nothing good comes easy. And there’s no question that you’re wonderfully suited for […]

It’s hard to say it any better: “Publicity is the voice of visibility.”
That’s from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity.
But how do you find a publicist that best fits you and your book? Here are ten easy rules to follow:
1. […]