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The list of best selling products often feels like a re-run, with the same names seemingly dominating the marketplace. With so many fantastic products and services out there, I’m sure it’s frustrating to some new companies that established names like Schiff and Country Life seem to have their products flying out of the stores […]

Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.
But as good as these interviews are, they can be made even more effective.
As […]

It’s hard to say it any better: “Publicity is the voice of visibility.”
That’s from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity.
But how do you find a publicist that best fits you and your book? Here are ten easy rules to follow:
1. […]

You know how hard it is to write a book.
It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s totally fine. Nothing good comes easy. And there’s no question that you’re wonderfully suited for […]

In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and “author tours.”
So, in today’s world, does the “author tour” still make sense? We believe the answer is, yes!
A publicity campaign should be viewed as a two-part […]

Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily […]

“Bookstores are the meeting place of the 21st Century,” says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings:
1. BOOK SALES (first and foremost);
2. gains local exposure for author;
3. meet prospective book buyers;
4. involves […]

Talk radio interviews aren’t what they used to be.
In the “golden days,” the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit “turbo.”
Sadly, those days are gone. Unless an author is […]

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics.
When it comes to publicity though, most people who are new at the game believe they can […]

Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points…
Seven Direct Response Marketing Points for Supplement Companies. Okay, first point:
1. Is your […]