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If you hang around search engine marketers long enough you will hear them whisper about Google, Yahoo or MSN’s algorithms. Algorithms are a fancy way of saying “criteria”. A search engine’s algorithms are the criteria with which it picks, rates and displays search engine results.
Those that work daily on […]

In the late 1990’s technology soared. It was the era of the dot.com boom and subsequent bust. Many new software and hardware advances were adopted by large companies that began to integrate new technologies into their business processes.
Some of these technologies were on the ‘bleeding edge’ with buggy software, crashes, […]

Julie and Michael owned their music business for over 25 years. Like all businesses they have had their ups and downs but in general business was pretty good. They had no formal exit strategy but eventually planned to sell their business and retire.
Over the years their business had grown […]

What no paper? You have got to be kidding.
No, not really. Paperless started in a place called Silicon Valley where a few tech companies decided that paper was a relic just like the tape cassette and Corvair. Paper? We don’t need any stinkin’ paper…
And then there are those of us […]

If you see fewer auto repair shops in your area then you are witnessing a trend that is spreading throughout the auto repair industry. The small independent auto repair shop is getting squeezed by both the dealers and the ‘backyarders’ creating shrinking margins and putting many auto repair independents out of business. […]

In traditional business, marketing is what brings your prospect to your door, gets them to call, send an email or in some cases actually buy. Sales is everything that happens after the prospect has contacted you.
Traditional business is still with us though it has clearly been evolving very rapidly in recent […]

Sarah and her husband Sam run a construction supply company. They have put their life savings into their store and have stocked it with a deep and wide inventory of tools and supplies. Great care and planning went into their layout and merchandising and it is an impressive store. […]

The timing could not have been worse or better depending on one’s perspective despite the efforts of the Chinese Communist Party to pull out all the stops to make sure the upcoming Summer Olympics is a great show. Too bad.
It’s certainly hard to penalize the athletes that have worked so […]

Who says America has no culture?
The plot wasn’t exactly Agatha Christie but then again Popeye was a kiddie cartoon. The central theme was Popeye and Brutus fighting over lovely Olive Oyl’s affections or love makes the world go around.
Even back then we had to wonder what was so attractive […]

‘Touch points’ can be defined as those customer contacts that are critical to your sales process and sales cycle. An easy way to determine these touch points is to map out, flow chart or whiteboard your sales process from first customer contact through completed sale to ongoing follow up.
Some […]