Author Archives for ajcass

The Four Critical Components To Writing Attention Grabbing Headlines


This is not only one of my favorite topics but one of my favorite things to do: Writing powerful, “attention grabbing,” benefit driven, knock out punch headlines that are oozing with excitement that get your prospects to TAKE ACTION! (ok, clearly got carried away right there).
The headline of your sales messages, whether in an on-line […]

The Quiet, Explosive Surge Unfolding In The Internet Marketing World…


Just when the Internet Marketing community became comfortable with the joys of working from home, the rise of “offline” LIVE Internet Marketing events and conferences has brought people in droves to hotels and conference centers around the world. If you aren’t planning on adding your name to the list of attendees, you may be missing […]

The Characteristics Of The ‘NEW Rich In America’ Revealed


I recently read a fascinating research article on “The NEW Rich in America” otherwise known as “The Middle Class Millionaires.”
Check this out…
The number of Americans with net worths upward from $1 million to $10 million has risen to 8.4 million, representing nearly 8% of US households and is growing at an incredible rate of 15% […]

Are Your Customers Scared, Scarred Or Skeptical?


Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical these days; meaning they are overwhelmed. Consumers are becoming resistant to sales messages.
In the mid 80’s, a store could run a “20% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it […]

Are You In The Big Leagues Or Little League In Your Email Marketing Efforts?


I figured I’d pose my question to you this way since we’re right in the middle of baseball season in this country and it looks as if the all time ‘Big League’ baseball home run record will be broken this summer. Major milestone.
So let’s see of it’s 90 feet to first base for you or […]

Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business


We hear it all the time…
You must set goals in order to be successful in your own business. Its the secret of the wealthy. Its the difference between modest success and explosive success, etc.
Do you agree? I’m here to tell you it’s only half true…
Setting goals and writing them down is one thing. Anyone can […]

MLM: The Painful, New Reality In The Information Age


Before the internet, MLM organizations and companies were protected by an information buffer zone which shielded them from this onslaught of people, opinions, competitors, and ads.
Its this buffer zone that allowed relationships to be built, skills to be learned, and loyalties to strengthened.
But the internet destroyed it in the blink of an eye.
It happens all […]

The “Big 5″ Breakthroughs In Business Life


Any home business owner, entrepreneur or sales professional can multiply their income by at least 10x almost overnight and own more autonomy, independence and security than ever before by understanding the following “Big 5″ breakthroughs in business.
“Big 5″ Breakthrough # 1:
Who Is Your Business For?
Do you know? Believe it or not, most don’t.
Being real […]

Do You Utilize ‘The BIG 3′ In Your Marketing Efforts?


Will you be a better, more educated marketer in 2008 than you were in 2007?
Off course you will. And this article will help. BIG time. ‘3 BIG’ times even…
There’s a critical 3-tier approach to any successful marketing plan that unfortunately, most people will never know.
Having a clear understanding of ‘The BIG 3′ will make or […]

The 5 Key Areas Of Business And Why You Must Focus On Them And Develop Each One Of Them At Once


I just returned from a very exclusive internet marketing seminar / charity event in Los Angeles, CA recently and I must say there was more raw talent and wealth in one room than I think I may have ever seen. Quite an honor to be there for sure.
I’m basically going to share my notes with […]