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Why do you dislike the expression “spending money for advertising?” I think it matters whether you give the expression a positive or a negative twist. Spending almost implies “operation down-the-drain” whereas in handling an appropriation for advertising you are really buying sales. Indeed, any time you are not buying sales with your advertising, you are […]

What part does merchandising play in today’s advertising? It is undoubtedly assuming an increased and even new importance. This is in large measure due to the self-service trend in more and more retail stores. This trend has reached the point where “take-it-off-the-rack-at-Klein’s” type of selling dominates the food and variety stores and is growing in […]

We in America live and prosper in a dynamic economy. Ours has been and is an economy of relative abundance which has succeeded in bringing about a material well-being never before known in history. It is an economy which emphasizes consumption! In this country consumption does not necessarily mean wearing out goods in a physical […]

A system is simply an arrangement of all racing variables into a definite pattern. A system is “mechanical” if it leaves nothing to the player’s own judgment. A handicapping system calls for some decisions on the part of the selector.
The purpose of a system is to reduce the percentage against the player and to give […]

Just like humans need food, water and shelter to survive, lawns depend on certain elements to live, sixteen to be exact. Most of these elements are already found naturally in the environment, but several others need to be added to your lawn. Adding fertilizer with these three elements, nitrogen, potassium and phosphorus, does the […]

Do pests ‘gopher’ your lawn? Chances are, if you have a lawn, you risk the chance of having pests, such as the gopher and his cousin the mole. And, perhaps even those pesky six-legged creatures- ants and other insects- call your grass patches home. Why are these animals and insects attracted to […]

When I was a child, I loved to pick Dandelions. The pretty yellow flowers were small, colorful, and looked nice tucked behind my ear! However, if one had popped up in the front yard, my hair accessory would have been considered an atrocity!
I often feel sorry for weeds. They are plants […]

Although this is not a practice I should recommend in a general way, it must be realized that in many gardens it is a problem to find room for all the plants one would wish to grow, and it usually means that some plants encroach on the domain of others. This brings up the question […]

The most immediate concern of new dog owners is that of housebreaking the pet. In order to accomplish this task, the essential principle that the owner must recognize is that it is always the desire of the dog to please its master. Nothing can give the dog greater pleasure than to know that its actions […]

Training your dog to sit is one of the most basic skills, and also sets the foundation for many others. Here is exactly what should happen: the moment the guide stops, the dog should sit close to his left side. And here is exactly how to go about training your dog:
Hold the leash tightly in […]