Author Archives for aarontrubic

Marketing In The New Music Business Vol. 1


If had to give this article another title it would be, “If I Had It To Do Over Again”.
This will be the first in a multi-part series on how to navigate the waters of Music 2.0 using the limited financial resources available to a new band, indie or management company. What I’m hoping to do […]

The Natural Perils of Kayaking and How To Ignore Them


Is kayaking dangerous? The short answer is: NO.
Now the caveat - there are dangerous situations out there in the world of kayaking (as there are crossing the street) but like crossing the street, we can control these situations with a high degree of confidence, given the right tools and the right knowledge.
Since the most perilous […]

One Size Doesn’t Fit All Adventures - Kayak Types Explained


Yes, there are many kayak types. They differ greatly in their size and construction but there is sure to be one out there for you. Whether you’re a hardcore entheusiast or weekend hobbyist, read the descriptions below so you know what you need - if you’re going to buy or rent a kayak for your […]

The YouTube Warner Deal and The Future of “Show Me” Technologies


According to the Wall Street Journal, YouTube has double pinky swore to Warner Brothers that it will implement some kind of technology in order to credit Warner artists will royalties based on music played on its submitted videos. The deal will surely be the first among many the big labels will be inking with […]

Knife Making DIY - Crafting Your Own Knife Handle


Making a knife for own use or for collection is a delight for a knife maker. The knife making process connects them to the steel and gives them the joy of creating a useful and beautiful piece of equipment from the flat metal piece. Irrespective of the type of knife making involved it is a […]

Save Your Skin and Your Money - Where To Find Cheap Tanning Beds


If you’re intent on maintaining that tan, the costs involved in your twice to three times per week visit to your tanning salon may be higher than tanning bed prices. For instance, if you pay $20 a week to manage that tan, that’s over a thousand dollars a year.
Besides this, many people don’t have time […]

Marketing In The New Music Business Vol. 2


The RIAA would like you to believe that you are participating in the Recording Industry. Be advised, you are not.
You are in the Touring (Gig) Industry, make no mistake.
Your mission, should you choose to accept it, is to get as many bodies through the doors of your show as possible.
Then, get them on the list. […]

Marketing In The New Business Vol. 3


The great P.T. Barnum - yes the circus guy - was an expert at the BIG SELL. Even though he was a marketing genius he was incredibly diverse in his methods and a real model of creative thinking. One of the masterful things Barnum always managed to do was to make his “product” NEWSWORTHY. He […]

Save Your Skin - The Skinny on Tanning Bed Lotions


When you tan indoors, unlike outdoors under the sun, you won’t need the same sort of lotions. Outdoor tanning, due to the relatively unregulated light of the sun, requires a lotion with a significant SPF. The SPF (which stands for Sun Protection Factor) allows you to stay out longer in the sun without risking […]

The Eskimo Roll - How To Roll a Kayak Safely


This is the best way how to roll a kayak. The kayak roll or “eskimo roll” is the most consistent way to right a capsized kayak. This exercise will also help you learn balance and control. If you don’t have a pool at your disposal to practice in, try a river or lake where the […]