Author Archives for Melissa714

Agility and Innovation: The Niche Market’s Advantage


In the traditional concept of economies of scale, larger companies squeezed out their competitors by offering convenience and better values. We have seen the retail giant Wal-Mart mow down its smaller competitors with lower prices and one-stop shopping. It has been a long held belief that BIGGER WAS BETTER! But, in many […]

Building Relationships to Build Business


Attending networking events is probably the most natural venue for building relationships. But don’t limit yourself to scheduled networking events. In your day to day life don’t forget to present your business to everyone you meet. I once gained two clients while purchasing a mattress set. Everyone you meet is a […]

5 Ways to Avoid Employee Burnout


Burnout in employees and managers continues to be a major and costly issue affecting businesses today. Major inroads have been made in maintaining employee health through the use of Employee Assistance Programs,EAP, and improved employee counseling but days of work lost to depression and a host of other psychological problems continues to cost American […]

Avoiding a Hostile Workplace: Fairness in Employee Discipline


The environment of your workplace is vital to employee satisfaction, reduction of turnover, and productivity. It is also vital to the legal stability of your business.
A hostile work environment can be the basis for many types of employee complaints and causes of legal action. The Equal Employment Opportunity Commission lists as […]

5 Essentials to Effective Communications


Communication is a part of every business, both large and small. In large companies, communication is dictated by formal procedures but small companies experience the same communication processes in more informal ways. But the process and its effective use is the same for all companies. There are 5 essential components that will […]

All Chiefs and no Indians: Leadership in the Team Context


It is hard to believe that you company could be blessed with too many leaders and the possibility of that happening is indeed remote. But what do you do when you need a leader to be a follower?
The role of a leader is not fixed and changes with the needs of the […]

Training and Coaching for Inside Sales and Customer Service Staffs is Vital to Business Growth


When you are trying to grow your business during those first few years, the ability to turn prospects into customers and to keep customers satisfied with your products and services is MISSION CRITICAL.
However, some entreprenurs and small business owners may have a common misconception thinking their inside sales professionals and the customer service staffs […]